Lucro vs Capsule
Lucro vs Capsule CRM: which suits a small team?
Capsule is a good, simple CRM. It’s British too, built by a team in Manchester, and plenty of small firms use it happily. So if you’re looking at both, you’re already looking in the right place.
The honest difference is who each one is really for. Capsule suits small sales teams that want a tidy contact list with pipelines, projects and lots of integrations bolted on. Lucro is built for businesses of one to five people who just want their customers, emails and follow-ups in one place, at a lower price per head.
Independent comparison · Updated November 2026
The quick verdict
It’s not about which is “better”. It’s about which fits where you are.
Choose Capsule if…
- You want several sales pipelines or project boards
- You use Xero, FreeAgent or Sage and want a ready-made link
- You want workflow automation and you’re happy to pay for the Growth plan
- You need a free plan with two users
Choose Lucro if…
- You’re a team of one to five and want the lowest monthly bill
- You use QuickBooks Online and want quotes and invoices to flow across
- You’d like SMS, card payments or a customer login without extra tools
- You want someone to import your data for you, free
At a glance
| Capsule | Lucro | |
|---|---|---|
| Built for | Small sales teams | Businesses of 1-5 people |
| Free plan | 2 users, 250 contacts | 1 user, 100 companies and contacts |
| Paid plans from | £14 per user a month, billed annually | £8 per user a month, billed annually |
| Accounting links | Xero, QuickBooks, FreeAgent, Sage and others | QuickBooks Online (Standard plan) |
| Extras | Project boards, workflows (Growth and up) | SMS, card payments, customer and introducer logins |
| Data import | Do-it-yourself import tools | We import it for you, free |
Capsule prices are as listed at the time of writing (November 2026), excluding VAT. Check Capsule’s own site for the latest.
The detail that matters
What you’ll pay for a small team
Take a team of three, paying annually. On Lucro Essential that’s £24 a month. On Capsule Starter it’s £42. Step up a level and it’s Lucro Standard at £48 against Capsule Growth at £81. At that level the gap is nearly £400 a year.
To be fair to Capsule, its plans hold more contacts. Starter allows 30,000, where Lucro Essential allows 5,000. For most firms our size, 5,000 is plenty, but if you’ve got a huge list it’s worth knowing.
The free plans
This one goes Capsule’s way, and there’s no point pretending otherwise. Capsule’s free plan gives you two users and 250 contacts. Ours gives you one user and 100 companies and contacts, plus the AI assistant for social posts and marketing copy from day one.
If you’re a sole trader testing the water, either works. If there are two of you and you never want to pay, Capsule’s free plan goes further.
Set-up and day-to-day use
Both are easy to pick up compared with the big names. Capsule leans towards sales teams, with pipelines and project boards to set up as you grow. Lucro starts with the customer record. Add a customer, log a call, set a reminder, send a template email. That’s most of the job.
Moving over? Send us your Capsule export or a spreadsheet and we’ll load it in for you at no cost, on any plan.
“The best CRM isn’t the one with the most features — it’s the one you’ll actually use.”
Common questions
Is Capsule CRM free?
Capsule has a free plan for up to two users and 250 contacts. Paid plans start at £14 per user a month billed annually, at the time of writing. Lucro’s Free Forever plan covers one user and 100 contacts, with paid plans from £8.
Is Lucro cheaper than Capsule?
On paid plans, yes. Lucro Essential is £8 per user a month billed annually, against £14 for Capsule Starter. For a team of three that’s £24 a month instead of £42.
Does Lucro connect to Xero like Capsule does?
Not at the moment. Lucro connects directly to QuickBooks Online on the Standard plan. If Xero is your accounts software, Capsule’s Xero link may suit you better.
Can I move my data from Capsule to Lucro?
Yes. Export your contacts from Capsule as a CSV and send it to us. We’ll import it into Lucro free of charge, on any plan, including Free Forever.
Are both CRMs UK based?
Capsule is made by a company based in Manchester. Lucro is a UK business too, and your data is held on encrypted servers in UK data centres.
Which is better for a business of one to five people?
It depends what you need. Capsule is strong on pipelines, projects and integrations. Lucro is cheaper per user, does your import for you and includes extras like SMS and card payments on higher plans.
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Capsule is a trademark of Zestia Ltd. This is an independent comparison by Lucro. Lucro is not affiliated with, endorsed by or sponsored by the companies named. All product names and brands belong to their respective owners. Prices and features checked November 2026.