Pricing
Simple plans for businesses of 1–5 people. No set-up fees, no long contracts — and the free plan really is free, forever.
Free
For those just starting out, looking to organise and manage customers.
£0forever
No card. No trial. Just free.
Sign up freeIncludes:
Essential
For small but growing teams needing some premium features.
£8/ user / month
Billed annually — save 20%
Choose EssentialEverything in Free, plus:
Standard
For busy businesses needing more productivity and reporting tools.
£16/ user / month
Billed annually — save 20%
Choose StandardEverything in Essential, plus:
Advanced
For businesses with more advanced needs.
£28/ user / month
Billed annually — save 20%
Choose AdvancedEverything in Standard, plus:
| Feature | Free | Essential | Standard | Advanced |
|---|---|---|---|---|
| Limits | ||||
| Companies / contacts | 100 | 5,000 | 25,000 | 50,000 |
| Users | 1 | Per user | Per user | Per user |
| Customised email templates | — | 5 | 30 | Unlimited |
| Customer support | Level 1 | Level 2 | Level 3 | Level 3 |
| Customers & sales | ||||
| Customers and contacts on any device | ||||
| Import data | ||||
| Leads | — | |||
| Orders | — | |||
| Tags | — | |||
| Sales and order pipeline analytics | — | — | ||
| Leaderboards and traffic lights | — | — | ||
| Activity feed | — | — | ||
| Communication | ||||
| AI for social media, marketing and web posts | ||||
| Connected email (IMAP / Exchange) | — | |||
| Outlook calendar integration | — | |||
| Team collaboration | — | |||
| Branded email templates | — | — | ||
| SMS | — | — | 1-way | 2-way |
| Integrations & payments | ||||
| Call answering service integration | — | |||
| QuickBooks invoices and estimates | — | — | ||
| Full card payment integration | — | — | — | |
| Webhook integration (web forms) | — | — | — | |
| Portal, storage & security | ||||
| Branded portal | — | |||
| Automatic daily backups | — | |||
| Unlimited file storage | — | — | ||
| Customer login and functionality | — | — | — | |
| Introducer login and functionality | — | — | — | |
Use Lucro free for as long as you like, then upgrade in a couple of clicks when your team needs more.
You can start for nothing, then move to a paid plan from £10 per user a month. Essential is £10, Standard £20 and Advanced £35, or 20% less if you pay for the year.
One user, room for 100 companies and contacts, and the built-in AI assistant. You can import your data and use it on any device - and there's no clock ticking on it.
No card at all. Sign up with an email address and you're in. Nothing gets charged unless you decide to move to one of the paid plans later on.
No. There are no set-up fees on any plan, and we'll upload your existing customer data for free.
Monthly plans can be cancelled whenever you like - there's no contract. If you're sure you'll stick with it and want to save money, annual billing knocks 20% off.
QuickBooks Online sync comes with the Standard plan. That's £20 per user a month, or £16 if you pay annually, and it covers estimates and invoices raised in Lucro.
Paying for the year saves 20% on every paid plan. Essential comes down to £8, Standard to £16 and Advanced to £28 per user a month.
Essential is where leads, orders and connected email come in. You also get team collaboration, Outlook calendar sync, daily backups and space for 5,000 contacts - handy once there's more than one of you.