Why lucro?

lucro is a unique CRM system that has been developed to specifically meet the needs of Small Businesses. We operate in a very niche area of the market which we feel is currently poorly served by the main “off-the-shelf” CRM providers.

Why lucro?

lucro is a unique CRM system that has been developed to specifically meet the needs of Small Businesses. We operate in a very niche area of the market which we feel is currently poorly served by the main “off-the-shelf” CRM providers.

Video Case Study

Watch our latest Video Case Study to discover the reasons the Founder of Freeman Transport chose lucro CRM for his business and the benefits it’s delivered from Day One!

Click HERE to view the PDF verison of the Case Study.

What Businesses Benefit Most from lucro?

We work solely with SME businesses in the UK which have specific requirements that most off-the-shelf solutions simply don’t meet. If your business matches at least one of the following criteria then you should be considering adopting lucro CRM today:

  • Small Business (1 - 49 employees)
  • Lack of in-house IT skills
  • Staff working either fully remote, office or hybrid
  • Seeking to improve Customer Service & grow revenues
  • Existing CRM either outdated or non-existent
  • Seeking one centralised system for all staff to use
  • Wishing to improve staff productivity & performance
  • Improve collaboration

A Unique Small Business CRM Solution

lucro is a unique CRM solution that has been developed to meet the needs of small businesses, to avoid paying the huge development costs of a CRM system that is overly complicated for their needs. Many small businesses can significantly improve productivity using a relatively small selection of features.

Providing a powerful blend of bespoke and off-the-shelf CRM features, lucro is a Small Business CRM system that can be designed to align to your business requirements, without the huge development costs of a fully bespoke system.

Cost savings

By choosing Lucro you can make significant savings on your CRM, costing more than 40% less than rival off-the-shelf systems. Our pricing is based per user so can scale up and down as your business needs change.


Sophisticated technology can be complicated to use and requires in-depth user training but by keeping it simple with Lucro, your team can quickly get started using the system and you will realise the benefits sooner.

Lucro has been developed with the user experience in mind, to ensure that even the less tech savvy members of your team can quickly get to grips with the intuitive features.

Suitable for all industries

As the Lucro system is a simpler type of CRM, the features included are suitable to be used by all industries. Whether your business is retail, hospitality, maintenance or any other, Lucro features will drive significant benefits to your business and enable improved online collaboration and streamlined business processes.

Faster system

With any technology solution, the more features you have, the longer the loading times. By limiting the number of features you use, you not only have a system that is easier to use, it will also work faster. Most off-the-shelf CRMs have so much going on in the background that they can take ages to load and navigate, slowing your team down.

Built for small businesses, by small businesses

The big software houses will probably tell you that their systems will be ideal for small businesses, but when you start the implementation process, you will soon discover that the system has been designed for larger companies.

The founders and developers at Lucro have been through these frustrations and this is why we have built a CRM that is specifically for smaller businesses and the different needs and budgets that come with having a team of less than 50 employees.

Focus on sales AND customer service

We’ve seen a lot of CRM systems that are great for initially increasing sales conversions, but the customer service element suffers as a consequence. As business owners ourselves, we know how important it is to maintain high customer service levels, which is why we have developed a seamless system that includes features that will help you to improve the customer experience and identify any issues quickly.

When you choose a CRM company that has been developed by technology experts without years of business experience, you often get an all-singing, all-dancing CRM but the customer experience is an afterthought.

Continuous innovation and development

At Lucro we are passionate about utilising the latest digital solutions and tools that help to drive business improvements to gain a competitive advantage. We are constantly reviewing the technology innovations on the market to identify new solutions that can further improve the Lucro system and features.

We can do all the technical work

Most bespoke CRM systems require businesses to host on their own servers and take responsibility for important technical work such as software licenses, backups, server upgrades etc. As a small business, you probably don’t have your own in-house IT team, which is why we are happy to take care of all of the technical aspects of running your CRM. If you would rather do the technical aspects yourself, that is fine too.


The business landscape is constantly changing, and new challenges are regularly thrown into your pathway. This is why you need a CRM that is going to be adaptable to make changes quickly and seamlessly. Having a simpler CRM ensures that changes can be implemented easier than if you had an all-encompassing system with large volumes of complex features that require significant technical development.

Supports your business scaling

When you choose Lucro it is because you are looking for a CRM system that will take your business to the next level. Our features will unlock new possibilities and opportunities for your business and will be integral in supporting the growth of your business.

If you find that your business experiences rapid growth, we can still support your needs and add more features if and when you need them. Likewise, in times where your business may need to scale back, Lucro will continue supporting you however you require.

Cloud-based SaaS

As a cloud-based SaaS, your CRM can be securely accessed from any device, anywhere in the world. Your sales team can easily collaborate on sales projects, even if they are in different parts of the world.